Context
S — BrightMinds sells English + coding camps but relied on generic tutor listings. Parents needed proof, pricing, and a low-friction way to talk. T — Ship a zero-maintenance landing page that nails bilingual storytelling, accessibility, and GDPR-friendly lead capture without spinning up a CMS.
Threats
- Slow load or heavy fonts would kill conversions on metro Wi-Fi.
- Literal translations risked awkward phrasing and trust gaps.
- Collecting PII without a CRM could create compliance risks.
- No engineering team to maintain build pipelines.
Approach
- Built everything in a single HTML file with Tailwind CDN and ~3 KB of Alpine.js for the language toggle and FAQ accordions.
- Crafted bilingual copy with parent-centric framing, storing translations in a mini dictionary so toggles never reload.
- Shipped three conversion surfaces: sticky mobile CTA, hero button, and outcome cards linking to WhatsApp + mailto flows with prefilled context.
- Embedded LocalBusiness + FAQ Schema, OG/Twitter cards, and canonical tags to earn rich results.
- Guarded privacy by delegating conversations to WhatsApp/mailto, logging only anonymized click analytics via Plausible.
- Added reduced-motion guard on looping hero video, keyboard traps coverage, and focus-visible styles for inclusive browsing.
- Documented the playbook so the founder can clone the site for other neighborhoods without calling engineering.
Outcome
Launch-day Lighthouse scores hit 98/99/100/100, 4G first contentful paint stayed under a second, and hero-to-CTA clicks averaged 25%. Parents reported finally understanding the curriculum and pricing in one scroll, and the founder now clones the template for seasonal cohorts.
Lessons Learned
Speed, clarity, and trust beat complex stacks when the goal is meetings, not content velocity. Treating privacy and accessibility as features baked into the copy was the real unlock for this microsite.