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GEC Higher Education — University Finder & Admissions

Astro/Tailwind bilingual experience with a Supabase-backed University Finder that ranks programs by level/field/budget/intake, logs leads with advisor notes, and routes 10-minute consults via Cal.com.

Role: Solo product & platform leadTimeframe: 6-week build + content sprintStack: Astro • Tailwind CSS • Supabase • Serverless APIs • Cal.com
AstroTailwind CSSSupabaseServer API RoutesCal.comAdmissionsSEOJSON-LDBilingual
GEC Higher Education — University Finder & Admissions

Context

S — GEC Higher Education (Grand École Conseils) is a Paris-based consultancy under UniColl Education guiding candidates into English-taught programs. Advisors needed a bilingual site that could shortlist programs by level/field/budget/intake, capture leads with notes, and drive prospects to a 10-minute consult. The old flow was email-first, slow to triage, and light on proof (scholarships, alumni, visa arrival). T — Deliver an admissions-first experience with an interactive University Finder, instant lead logging, scholarship/visa/arrival playbooks, and structured data to rank on 'study in France' intent.

Threats

  • Anonymous form spam and unqualified leads wasted advisor capacity.
  • Generic copy lacked scholarship proof, Campus France steps, or arrival/guarantor guidance.
  • No system-of-record for advisor notes or intake metadata (budget, field, level, intake).
  • Missing entity markup (Organization/Service/FAQ) reduced visibility on high-intent searches.
  • Consult bookings required back-and-forth instead of a deterministic CTA.

Approach

  1. Built a University Finder on Supabase + server API routes to filter by level/field/budget/intake, log every search, and persist advisor notes for follow-up.
  2. Designed progressive capture: shortlist → log lead → push to Cal.com with prefilled context for the 10-minute consult.
  3. Authored scholarship-first funnels with dedicated Eiffel/merit/regional guidance plus Campus France/visa/arrival checklists (CAF, OFII, guarantor, insurance).
  4. Modeled credibility: alumni-led advising, partner-university promise (free for partner applications), and bilingual EN/FR copy tuned for parents and candidates.
  5. Shipped JSON-LD for Organization, WebSite, Service, and FAQ, and seeded long-tail articles (intakes, MBA costs/ROI, English-taught programs) to earn rich results.
  6. Simplified UX for clarity: two-click consult CTA, visible tuition/scholarship guidance, and pill filters for public/Grande École/private paths.
  7. Kept the stack lean (Astro, Tailwind, Supabase, Cal.com) to minimize ops while retaining data ownership and telemetry on leads.

Outcome

Advisors now receive qualified leads with budget/field/level context plus saved shortlists, speeding consult prep. Scholarship-first copy and structured data tightened 'study in France' relevance, while the consult CTA cuts email ping-pong. The bilingual experience keeps parents and students aligned on fees, timelines, and arrival steps.

Lessons Learned

Admissions funnels work when discovery, proof, and booking live in one flow. A lightweight stack (Astro + Supabase) with structured data and clear CTAs beats heavier CRMs for speed, clarity, and SEO.

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